Marketing toolkit

MyCaddie founding launch

Start with a small founding cohort, prove the round-to-round memory loop, and use Bag Builder content as the free acquisition path. Public, on purpose.

Positioning

The one line we carry everywhere

“Log the round. Learn the pattern. Play the next one smarter.”

Proof, not promises

  • Quick Log keeps every inferred score and shot editable before confirmation.
  • Deterministic debriefs come only from confirmed round facts and tagged patterns.
  • Bag Builder stays instant and free, with no account required.

What to expect

Founding launch sequence

Start free

Quick Log, deterministic debriefs, and Bag Builder work in the browser with no account.

Learn with 20 golfers

Watch first-round completion, corrections, second-round return, and interview feedback.

Earn the next layer

Sync, native GPS, and billing wait for measured retention, trust, and paid intent.

Content pillars

What every post ladders up to

Five recurring themes. Every calendar post below maps back to one of these.

P1

Build-in-public

Shipping in the open, honest roadmap, reply-guy engagement days.

P2

Loft-gap education

What a gap or overlap actually is, and why it can cost strokes. The core teaching content.

P3

Honesty angle

“Other tools fake your carries, this one won’t” — the trust differentiator, stated directly.

P4

Bag teardowns

Pro public bags and volunteered amateur bags, always framed as bags we tested.

P5

Round memory

Show how one confirmed round becomes one useful focus for the next one.

Channels

Where the work runs, ranked

Ranked by fit for a free, no-account founding product — not by what's trendy.

  1. 1

    Reddit — r/golf and r/golfclubs

    One authentic "I built a free loft-gap auditor" post with a real screenshot. Never link-drop, never cross-post to five subs at once.

  2. 2

    X — build-in-public

    Short threads on the loft-gap problem, a real analysis screenshot, the honesty angle. Reply-guy engagement in wedge-gap and bag-setup conversations.

  3. 3

    Short-form video — TikTok, IG Reels, YouTube Shorts

    Screen-recording the gap-reveal moment has the highest ceiling. Kept screen-only so the placeholder URL never needs to be spoken aloud.

  4. 4

    YouTube

    One full walkthrough of how the bag score works — the highest-trust format once there's enough organic pull to justify it.

  5. 5

    GolfWRX forum

    Fitting-obsessed crowd; the deterministic engine earns credibility here. Added once the Reddit and X motion is proven.

Bag Builder acquisition playbook

Grouped by sequence

A relative content sequence, one substantive post a day max. Planned labels are not posting receipts.

Stage 1 · Establish the problem
  • X Build-in-public thread: the loft-gap problem, a real analysis screenshot, and the honesty angle
    Build-in-public Planned
  • X Reply-guy day: wedge-gap and bag-setup conversations, offering the free tool where it genuinely helps
    Build-in-public Planned
  • Instagram Reel: bags tested this week — one had a 30-yard gap
    Loft-gap education Planned
  • TikTok Screen-record: loading a real bag and hitting the "12-degree gap" moment
    Loft-gap education Planned
  • X Soft tease: dropping the full breakdown tomorrow
    Build-in-public Planned
Stage 2 · Earn trust
  • X Reddit r/golf post goes live — authentic, no link-drop, engage all day in comments
    Loft-gap education Planned
  • X Thread: every other golf tool makes up your carry numbers — this one won't
    Honesty angle Planned
  • Instagram Carousel: 3 gaps hiding in the average amateur bag
    Loft-gap education Planned
  • TikTok "3 gaps hiding in the average amateur bag" — short-form cut with on-screen loft ladder
    Loft-gap education Planned
  • X Recap thread: what we learned watching people audit their bags this week
    Bag teardowns Planned
Stage 3 · Show the product
  • YouTube Full walkthrough: how MyCaddie scores a bag — loft overlaps, wedge gapping, confidence scoring explained
    Loft-gap education Planned
  • Instagram Reel: running a pro's public bag through the Bag Builder — does even a tour bag have gaps?
    Bag teardowns Planned
  • X Build-in-public: a small improvement shipped this week — quick before/after
    Build-in-public Planned
Stage 4 · Invite the cohort
  • X Reddit r/golfclubs post: assembling your first 14 clubs? here's a free check before you buy
    Loft-gap education Planned
  • TikTok Biggest gap seen this week — compiled from bags tested
    Bag teardowns Planned
  • X Two-week recap: what Bag Builder found and what the founding cohort should test next
    Round memory Planned

Guardrails

What we won't do

Rules that keep the brand honest, whoever is posting.

"AI" never headlines customer-facing copy. The engine is deterministic — no language model in the recommendation path, and we say so.
No stroke or score guarantees, ever. Gaps that can cost strokes — never "will lower your score."
No background location, automatic shot tracking, GPS-accuracy guarantee, or launch-ready in-round advice claims. Foreground location and yardage remain clearly labeled preview tools.
Quick Log and deterministic debriefs are live. Automatic caddie behavior remains roadmap.
"User-submitted bags" only when real — otherwise it's "bags we tested," since no account system exists yet.
Reddit gets one authentic post per subreddit, never a link-drop, never a five-sub cross-post.
Zero paid spend until the founding cohort proves first-round activation and second-round return.